An app developer wants to improve their Return on Ad Spend (ROAS) by targeting users who are likely to provide the most value to their app. They are considering using TikTok's Value Based Optimization (VBO) feature to achieve this. Which is a key benefit of TikTok's Value-Based Optimization (VBO) for apps?

Value-Based Optimization (VBO) is designed to maximize the return on ad spend by identifying and targeting users who are most likely to perform high-value actions within an app, such as making in-app purchases or subscriptions. By focusing on these valuable users, VBO helps advertisers achieve a higher ROAS. It does not directly speed up the app installation process, as that is a function of app store performance and device speed. While VBO can indirectly impact CPM by optimizing for valuable users, its primary goal is not to reduce CPM but to increase the value generated. VBO is an optimization strategy for targeting and bidding, not a creative generation tool.