An auto advertiser notices that its Consideration campaign meets its goal, but there are issues with campaign delivery. What are two actions that can help improve delivery?

When a campaign is meeting its performance goals (like a specific Cost Per Click) but is struggling with delivery (not spending the full budget), it usually means the settings are too restrictive for the Pinterest ad auction to find enough opportunities. Expand Targeting: If your targeting is too narrow (e.g., very specific keywords or small niche interests), there may not be enough people searching for those terms to exhaust your budget. By expanding targeting, you allow the algorithm to find a broader pool of relevant users. You can do this by adding broader interest categories, more keywords, or enabling the "Expanded Targeting" toggle. Switch to Automatic Bidding: Low delivery is often caused by a manual bid that is too low to win auctions against competitors. Automatic bidding allows Pinterest to dynamically adjust your bid in real-time to win the most possible auctions while aiming for the lowest cost. This ensures your budget is spent efficiently and helps overcome "under-delivery" caused by being outbid.