An auto brand is rolling out an always-on campaign for its new model, starting with a $600,000 budget split evenly to be $50,000 per month. It will review sales each month and adjust spend based on performance. What is the best way to set up its campaign and budget?

The best approach is to set up one campaign for the full flight and use Pinterest Performance+ daily budgets. This allows for continuous optimization and efficient budget allocation across the entire campaign duration, maximizing performance. The brand can adjust daily budgets monthly based on sales performance, aligning with its strategy. Running multiple campaigns with lifetime budgets for each would be less flexible for monthly adjustments. Setting up one campaign with a frequency cap doesn't address budget flexibility. Running multiple campaigns each month with daily budgets would create unnecessary complexity and hinder the "always-on" nature and long-term optimization of a single campaign.