An eCommerce analyst uses a path exploration to see where new users go immediately after landing on the homepage. The exploration reveals that 70% of new users navigate to the New Spring Collection page, while a highly-promoted link to the company blog page receives less than 1% of clicks. Based on this insight, which of the following is a logical, data-driven action to take?

Path exploration shows the sequence of pages or events users follow after a selected starting point. A large share of new users moving from the homepage to the New Spring Collection indicates strong user interest in that destination. A promoted homepage link receiving very little interaction suggests that placement could be better used for content users are already choosing. Moving the higher-performing destination into the more prominent position is a data-driven optimization based on observed navigation behavior.