An eCommerce brand wants to build better resilience against browser restrictions and maximize their website data. What's the recommended next action?

Upgrading to Google Tag Gateway is the recommended next action because it allows the eCommerce brand to implement server-side tagging. Server-side tagging helps improve data accuracy and resilience against browser restrictions (like Intelligent Tracking Prevention or ITP) by sending data directly from the server to Google, rather than relying solely on client-side browser requests. This provides more control over data collection and can enhance measurement capabilities. Switching back to manual bidding is a bidding strategy change and doesn't address data collection resilience. Deactivating image assets is irrelevant to data collection or browser restrictions. Using third-party tracking as the only optimization source would increase reliance on external systems and potentially worsen resilience, especially with ongoing privacy changes.