An ecommerce business wants to personalize search recommendations for each user on its platform. Which AWS service is designed for that use case?

Amazon Personalize is a machine learning service specifically designed to build real-time personalized recommendations for users, making it ideal for an e-commerce business seeking to personalize search recommendations. It allows developers to add sophisticated personalization capabilities to their applications without requiring deep machine learning expertise. Amazon Kendra is an intelligent search service that uses machine learning to re-invent enterprise search, focusing on finding answers from unstructured data, not recommendations. Amazon Rekognition is a computer vision service that identifies objects, scenes, and activities in images and videos. Amazon Transcribe is an automatic speech recognition (ASR) service that converts speech to text. These services do not provide personalized recommendations.