An education company is preparing to run a marketing campaign for their app. Identify three factors the company should consider when determining the objectives for their upcoming campaign. Select the best answers. Select All Correct Responses

When determining campaign objectives, an education company should align them with their overarching business goals, such as increasing revenue or market share. They also need to consider app-specific goals, like driving new installs, increasing in-app purchases, or boosting user engagement, which directly relate to the app's performance. Finally, the stage of app maturity (e.g., new launch, growth phase, or mature app) significantly impacts objectives; a new app might prioritize installs, while a mature app might focus on retention or re-engagement. Competitor strategy, while useful for market analysis, is not a primary factor in defining their own campaign objectives, which should stem from internal business and app priorities.