An endemic advertiser's previous campaigns using single ad solutions in isolation weren't creating opportunities to guide shoppers from discovery to purchase. What strategy should they implement?

Combining multiple video solutions across awareness, consideration, and conversion stages is the most effective strategy because it creates a full-funnel approach, guiding shoppers through their entire journey. Single ad solutions in isolation are insufficient for complex customer journeys, as they only address one stage. Increasing budget for existing single solutions or expanding targeting without a multi-stage strategy won't solve the problem of fragmented customer engagement. Focusing on a single high-performing solution, even with optimized budget, still leaves gaps in other stages of the customer journey, preventing comprehensive engagement and conversion.