An endemic advertiser wants to create a full-funnel video strategy. Which of these combinations would be most effective?

This combination effectively leverages different video ad types for each stage of the marketing funnel. Streaming TV (STV) is ideal for awareness due to its broad reach and premium, brand-safe content. Online Video (OLV) is well-suited for consideration, offering more interactive formats and targeting capabilities to engage potential customers. Sponsored Products video is designed for conversion, placing video ads directly within shopping results to drive immediate purchases. The second option is less effective because Sponsored Products video is primarily a conversion tool, not an awareness driver. Sponsored Brands video can build awareness and consideration, but placing it solely for conversion might miss earlier funnel opportunities. Twitch, while powerful, is a single platform and may not offer the diverse ad formats and targeting precision across all funnel stages as a multi-platform approach.