An endemic brand wants to use Amazon Live for product education during the consideration phase. What should they combine it with for maximum effectiveness?

Online Video remarketing allows brands to re-engage viewers who have previously shown interest, reinforcing product education from Amazon Live. Sponsored Brands video ads appear prominently in shopping results, capturing attention at a crucial point in the consideration phase and driving traffic to product detail pages or custom landing pages. Combining these ensures that the educational content from Amazon Live reaches an engaged audience and is followed up with direct calls to action within the shopping journey. Interactive Video Ads and Display ads with video are less effective for direct follow-up after an Amazon Live session. Streaming TV and Fire TV Feature Rotator are primarily awareness-focused and less suited for direct consideration-phase follow-up.