An energy drink brand has been running an awareness campaign on Pinterest for six weeks with a reach of 2.7 million unique users. It wants to measure Pin awareness and action intent on Pinterest. Which measurement solution should the media planner recommend?

To measure awareness and action intent (also known as purchase intent), the industry-standard solution on Pinterest is a Brand Lift study. While standard analytics (like CTR or saves) track actions, they don't capture the psychological shift in how users perceive your brand.