An entertainment advertiser wants to run a new 30-second trailer teaser driving awareness on Pinterest. Ad impressions are not a priority. Which campaign objective should the advertiser choose?
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Correct answer: Video views.
Why this is the answer
The correct answer is Video views. This objective is designed to maximize the number of times your video ad is viewed, making it ideal for a 30-second trailer teaser where the primary goal is to get people to watch the content. Consideration is incorrect because while it drives engagement, it's broader than just video views and might optimize for clicks to a website rather than maximizing plays of the video itself. Brand awareness is incorrect because its primary goal is to maximize impressions (reach), which the advertiser explicitly stated is not a priority. Conversion is incorrect as it focuses on driving specific actions like purchases or sign-ups, which is not the goal for a trailer teaser aimed at awareness.
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