An established shoe brand wants to launch an awareness campaign on Pinterest. The brand’s goal is to use a first-party Pinterest measurement solution to better understand action intent with Gen Z audiences on the platform. What Pinterest measurement solution meets the brand’s needs? (select one)

The selected answer is correct because the 2Q brand lift study is a streamlined, first-party Pinterest measurement solution designed to measure top-of-funnel impact through two key questions: ad recall and action intent. While third-party options like the Kantar 6Q study offer more extensive questionnaires, the 2Q study is specifically optimized for brands looking for a high-confidence, "always-on" style measurement that captures how likely a Pinner is to take action after being exposed to an ad. This is particularly valuable for reaching Gen Z audiences, who use Pinterest as a visual search engine for planning; by measuring the lift in action intent, the shoe brand can prove that its awareness campaign is successfully moving young consumers from mere discovery to the active planning and purchase consideration phase.