An ika wants to reach abroad audience for herbrand awareness campaign.Which targeting methods should she explore?Select all that apply.
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Correct answer: Leverage company list targeting, Use website demographics data to target the buying committee, Use the Linked In Audience Network to reach professionals on mobile apps and websites beyond Linked In.
Why this is the answer
To reach a broad audience for brand awareness, leveraging company list targeting allows you to upload a list of target companies, enabling LinkedIn to match them and show your ads to employees within those organizations. This is effective for reaching a specific B2B audience at scale. Using website demographics data to target the buying committee helps expand reach by identifying and targeting individuals who fit the profile of decision-makers and influencers, based on their online behavior and characteristics. Finally, utilizing the LinkedIn Audience Network extends your campaign's reach beyond LinkedIn itself to third-party mobile apps and websites, significantly broadening your exposure to professionals across various platforms. These methods collectively provide comprehensive strategies for achieving broad brand awareness.
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