An influencer should have at least 100 000 followers to be considered a useful brand partner. Is this statement true or false?

This statement is false. While a large follower count can be attractive, it's not the sole determinant of an influencer's usefulness as a brand partner. Engagement rate, audience demographics, niche relevance, and content quality are often more critical factors. An influencer with a smaller, highly engaged, and relevant audience (a "micro-influencer" or "nano-influencer") can often deliver better ROI and more authentic connections than a macro-influencer with a large but less engaged or less relevant following. Brands prioritize genuine influence and audience alignment over sheer numbers.