An insurance company wants to create a lookalike audience reaching customers who own both a car and motorcycle for an upcoming "insurance bundling" campaign. Which premium feature enables audience creation based on self-declared vehicle ownership?
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Correct answer: Amazon Your Garage insights for analyzing customer behavior based on vehicle ownership patterns.
Why this is the answer
Amazon Your Garage provides vehicle-related signals in Amazon Marketing Cloud based on customer garage information. Vehicle ownership patterns can support audience creation for insurance bundling use cases. A lookalike strategy can then expand from customers with relevant vehicle ownership characteristics. This premium dataset is the best fit when segmentation depends on self-declared vehicle ownership rather than retail sales or dealership outcomes.
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