An insurance company wants to drive more people to buy policies on its website. Which ad campaign objective should it use?

The Conversions objective is designed to drive valuable actions on your website, such as purchases, sign-ups, or, in this case, policy purchases. Pinterest's algorithm will optimize ad delivery to users most likely to complete these desired actions, making it the most effective choice for directly increasing sales. Video completion focuses on maximizing video views, not website actions. Brand awareness aims to increase recognition and recall, which is a top-of-funnel goal, not direct sales. Catalog sales are used for promoting products from a dynamic catalog, which isn't the primary goal for an insurance policy purchase.