An Italian events management company would like to run a campaign to target members who previously purchased tickets for past events. Which target audience would be best set up in SAS?

The correct option, "Retargeting: Exposed to: Purchased + Geo: Italy," directly addresses the client's need to target past purchasers within a specific geographic region. The "Exposed to: Purchased" segment identifies users who have previously completed a purchase, and adding "Geo: Italy" refines this to only those located in Italy. "Geo: Italy Site Keywords: events" is too broad; it targets anyone in Italy searching for "events," not specifically past purchasers. "Retargeting: Exposed to: Purchased Geo: Italy Browser: Safari" unnecessarily restricts the audience to Safari users, excluding potential customers using other browsers. "Site Keywords Retargeting: Exposed to "Landing Page" Retargeting: Exposed to "Purchased"" introduces an irrelevant "Landing Page" exposure and is less precise than combining the "Purchased" exposure with the geographic filter.