An online music school offers bookings for lessons through their website as well as over the phone. They'reusing Google Search ads to promote their business and want to setup assets to enhance customer engagement on their ads.Which two assets would help the agency meet their objectives? Choosetwo.
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Correct answer: Callassets., Dynamic site link..
Why this is the answer
Callassets:This asset enables the online music school to incorporate a phone number into their Search ads. When users click on the call button in the ad,they can directly place a call to the school.This feature is especially useful for businesses like the music school that offers bookings over the phone.By using call assets,they can encourage potential students to reach out immediately and make a booking or inquire about lessons. Dynamic site link:Site links provide additional links in the Search ad that direct users to specific parts of the school'swebsite. Dynamic site links,in particular,are automatically generated links that are relevant to the user's search query.This means if a user is specifically looking for"piano lessons,"the dynamic site link might direct them to the page on the school'swebsite dedicated to piano instruction.These links enhance the user experience by making navigation more straightforward and can potentially increase the engagement and conversion rates for the ad.
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