An online retailer has a goal of increasing the value they see from their search campaigns, and the Chief Marketing Officer has set a target return metric that they need to achieve in the coming year. Which Smart Bidding strategy is the right fit for this organisation?

Target ROAS (Return On Ad Spend) is the ideal Smart Bidding strategy because the retailer's goal is to increase the value they see from their search campaigns and achieve a specific return metric. Target ROAS directly optimizes for conversion value while aiming to achieve the specified average return. Maximise conversions would aim for the highest number of conversions, not necessarily the highest value per conversion. Target conversion value would optimize for total conversion value, but doesn't explicitly aim for a specific return on ad spend, which is crucial for meeting a "return metric." Maximise clicks focuses on driving traffic, not conversion value or return.