An online shoe retailer is looking to create a Performance Max campaign to help drive sales in their trainer category. How should they get started with Performance Max?

Performance Max campaigns leverage AI to optimize performance across Google's channels. To maximize the effectiveness of this AI, high-quality, relevant creative assets are crucial. Strong creatives customized to the trainer products will provide the AI with the best possible material to generate ads that resonate with potential customers, leading to better engagement and conversion rates. Using "any" Smart Bidding strategy is incorrect because Performance Max automatically uses Smart Bidding strategies optimized for conversion value or conversions, and you don't choose a specific one in the same way as other campaign types. Separating Google Merchant Center from Google Ads is incorrect; in fact, linking them is essential for e-commerce campaigns like this. Limiting audience data sharing is also incorrect; sharing audience signals helps the AI understand your target customers better and improves campaign performance.