An outdoor gear company has connected their D2C website purchase insights to Ads Data Manager. They want to increase their advertising effectiveness by reaching audiences on Amazon who exhibit similar characteristics to their top spending customers on their website. Which use case should they implement to achieve this goal?
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Correct answer: Customer Long-term Value analysis to identify their most valuable customers.
Why this is the answer
Customer Long-term Value analysis in Amazon Marketing Cloud helps identify customers with the strongest historical value signals. Connected D2C purchase insights can be used to understand which customer attributes define the brand’s most valuable segment. That segment can then support audience strategy for reaching shoppers with similar characteristics on Amazon. This analysis should happen before applying activation tactics such as bid adjustments.
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