Ana is seeing a high CTR but a low conversion rate in her campaign. How can she improve this?

A high Click-Through Rate (CTR) indicates that Ana's ads are effectively grabbing attention and driving clicks. However, a low conversion rate suggests that users who click are not completing the desired action (e.g., purchase, sign-up) once they reach her website. Therefore, the most impactful solution is to improve the conversion process on her website. This could involve optimizing landing page design, simplifying forms, clarifying calls to action, or improving site speed. Revising targeting settings or creative would be more appropriate if the CTR were low. Discarding website conversions is not a practical solution, as it ignores the core problem and the primary goal of most marketing campaigns.