Andre is managing two campaigns and is debating whether to use different ad formats. He decides to run an experiment to compare the performance of these two campaigns, changing only the ad format. What is this called?

LinkedIn A/B Testing is used when two campaign versions are compared while changing only one variable. Keeping one variable different helps isolate the reason one version performs better than the other. Ad format can be tested as the single variable when the rest of the campaign setup remains consistent. This controlled structure produces clearer performance learning than comparing unrelated campaign changes.