Ani anticipates that there will be guests who bring friends along to the event who did not RSVP. How could Ani help her client prepare to capture information for those people who are not already in her client’s audience?

The Mailchimp mobile app allows for quick, on-the-spot contact addition and tagging. This is the most practical solution for capturing information from unexpected attendees at an event, as it directly addresses the need to gather data in real-time. Adding contacts to a segment and sending a landing page link is a multi-step, less immediate process that relies on existing contact information, which isn't available for new guests. Creating an email automation is for engaging existing or newly added subscribers, not for the initial data capture of unknown individuals. The address finder feature is for finding existing contacts, not for adding new, unknown individuals to an audience.