Ani’s client has decided to create a quarterly series of author speaking events. Ani creates a landing page to collect sign-ups and links to from the bookstore’s regular newsletter. Although the link got a lot of clicks, sign-ups were lower than she expected. How could Ani best target people who showed interest in the events, but didn’t signed up on the landing page?

The correct answer is to create an automation email triggered when contacts click the landing page link but don't sign up. This directly targets interested individuals who didn't complete the sign-up, allowing Ani to re-engage them with a reminder or additional information, maximizing conversion from existing interest. Creating an email automation series triggered by recurring dates is incorrect because it sends to everyone on a schedule, not specifically to those who showed interest but didn't sign up. Creating a social post is less effective as it relies on people seeing the post organically and doesn't directly target the identified interested group. Running digital ads targeted by interest is too broad; while it targets interests, it doesn't specifically address the segment of people who already clicked the landing page link but didn't convert, making it less efficient than direct re-engagement.