Anish,an advertiser who work satan online marketing firm,has been tasked to develop an audience strategy to reach new customers with a high intent to purchase their products.Which consideration audience should A nish choose for a Google Display ad campaign to meet his objective?

To reach new customers with a high intent to purchase their products,A nish should choose the"In-market" audience for his Google Display ad campaign.In-market audiences consist of users who have shown a strong interest in specific product or service categories,indicating a higher likelihood of making a purchase in those categories.This aligns with the objective of targeting users with a high intent to purchase.