Anna is a commercial photographer.She’s setting up SEM campaigns to draw more traffic to her site.She needs to make sure her ads are relevant,andshe’s doing this by creating ad groups for each type of product.Take a look at the ad below:Wedding photography Capture your special day with beautiful photographs Call to book your date now!Can you help Anna by eliminating the keywords that wouldn’t be relevant to her ad?

The ad specifically promotes "Wedding photography." Therefore, keywords directly related to weddings, such as "Candid wedding photos," are relevant. Keywords like "Bridal party photos" are also relevant as they are a component of wedding photography. However, "Baby photoshoot" and "Newborn baby photography" are completely unrelated to wedding photography and would attract irrelevant traffic, wasting Anna's ad budget. Anna's goal is to ensure her ads are relevant to the product being advertised, which in this case is wedding photography.