Anna is a photographer.She’s previously focused on wedding photography,but she now takes requests to photograph other events as well.Customers can contact her through the site’s enquiry page to make requests.They can also look at her gallery and sign up to an email newsletter.Anna wants to track how many people request photography for events that aren’tweddings.Where should she place the conversion tracking code?

The conversion tracking code should be placed on the enquiry confirmation page. This is because a conversion is defined as a successful request for photography services for events other than weddings. The confirmation page is the definitive indicator that a user has completed this action. Placing the code on the homepage or enquiry page would lead to inaccurate tracking, as users might visit these pages without completing a request. The homepage is merely an entry point, and the enquiry page is where the request form is filled out, but not necessarily submitted successfully.