Anna notices one device type performing poorly. What is the maximum negative bid adjustment Anna can use for a device?
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Correct answer: -100%.
Why this is the answer
The maximum negative bid adjustment Anna can use for a device is -100%. This setting completely stops ads from showing on that specific device type, effectively excluding it from the campaign or ad group. This is useful when a device type consistently performs poorly, consuming budget without generating conversions or clicks. 9%, -90%, and -10% are incorrect because while they reduce bids, they do not entirely prevent ads from showing. Only -100% achieves complete exclusion.
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