Annabelle needs to increase store purchases for her established national record store chain. What's Annabelle's Google Ads marketing objective?

Selecting a purchase-focused campaign objective aligns campaign setup with completed transactions instead of visibility or inquiry actions. Google Ads defines this objective for driving purchases online, in app, by phone, or in store. Because the business goal is increasing store purchases, this objective matches the desired conversion outcome more directly than traffic or lead generation. It is the best fit when revenue from buying actions is the primary priority