A local dessert chain is looking to improve its Google Ads campaign performance across its accounts. What are two ways it can use its optimization score to improve its campaigns? (Choose two.)

A strong measurement and attribution strategy is foundational for improving campaign performance because optimization score relies on accurate conversion tracking to provide relevant recommendations. Without proper tracking, the score cannot accurately assess performance or suggest effective improvements. While Smart Bidding strategies can be beneficial, simply enabling a volume-based strategy in all campaigns (like "Maximize Conversions") without considering specific campaign goals or conversion values might not be optimal for all campaigns, and creating a value-based strategy only in the top two campaigns misses opportunities in others. Building a large list of negative keywords is a good practice for refining traffic, but it's a tactic for campaign hygiene rather than a direct way to leverage the optimization score for overall improvement.