A pet food store chain hopes it can increase the value of its Google Ads campaign by creating its first value-based bidding strategy. What should it do first?

Develop a value-based Smart Bidding strategy in the store's top two campaigns.

Develop a strong, goal-based measurement and attribution strategy

Develop a volume-based Smart Bidding strategy across all campaigns

Develop a big list of negative keywords to prevent traffic from uninterested customers


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: A pet food store chain hopes it can increase the value of its Google Ads campaign by creating its first value-based bidding strategy. What should it do first?


Explanation: The correct answer is **Develop a strong, goal-based measurement and attribution strategy**. Before implementing a value-based bidding strategy, it's essential for the pet food store chain to develop a robust measurement and attribution strategy that aligns with its business goals. By establishing clear objectives and determining how to measure success, such as tracking the value of conversions or the return on ad spend (ROAS), the store can effectively evaluate the performance and impact of its advertising efforts. A goal-based measurement strategy enables the store to attribute conversions accurately to its Google Ads campaigns, providing valuable insights into which campaigns or keywords drive the most value. Additionally, it allows the store to optimize its bidding strategy based on the actual value generated from its advertising investments, ensuring that resources are allocated efficiently to maximize return on investment (ROI). Overall, developing a strong, goal-based measurement and attribution strategy serves as a foundational step for implementing a value-based bidding strategy, enabling the pet food store chain to drive increased value from its Google Ads campaigns effectively.

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