Trevor owns a manufacturing business that makes specialized hiking and rock-climbing gear. He's a small player in the market, but he's ready to scale up his business. Which two Google Ads campaign types should Trevor use to increase his brand's exposure and reach audiences interested in hiking and rock climbing across the web?

Discovery campaigns are ideal for reaching audiences across Google feeds (YouTube, Gmail, Discover) with visually rich, personalized ads, effectively increasing brand exposure to users interested in hiking and rock climbing. Display campaigns similarly expand reach across millions of websites, apps, and Google-owned properties, using images and rich media to build brand awareness and engage relevant audiences beyond search results. Search campaigns are effective for capturing existing demand but less for broad brand exposure to new audiences. Shopping campaigns are for promoting products with detailed listings, not primarily for brand exposure across the web. Video campaigns focus on video content, which is a specific format, whereas Discovery and Display offer broader reach across various placements.