A Search ad's auction-time ad quality is affected by three factors. What are they?

Expected clickthrough rate affects auction-time ad quality.

Bidding strategy affects auction-time ad quality.

Ad relevance affects auction-time ad quality.

Ad Rank affects auction-time ad quality.

Ad landing page experience affects auction-time ad quality.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: A Search ad’s auction-time ad quality is affected by three factors. What are they?


Explanation: A Search ad's auction-time ad quality is influenced by three critical factors: **Expected clickthrough rate, Ad relevance, and Ad landing page experience**. Expected clickthrough rate (CTR) estimates the likelihood of an ad being clicked based on historical performance and relevance to the user's query. Ads with higher expected CTRs are perceived as more valuable and are given better placement in the ad auction, increasing their visibility and potential to attract clicks. Ad relevance measures how closely an ad aligns with the user's search intent and the relevance of the keywords triggered by the search query. Ads that are highly relevant to the user's query are more likely to generate clicks and provide a positive user experience, contributing to higher ad quality scores. Ad landing page experience evaluates the quality and relevance of the landing page that users are directed to after clicking on the ad. A seamless and relevant landing page experience enhances user satisfaction and increases the likelihood of conversions, reflecting positively on the ad's overall quality. Together, these factors play a crucial role in determining the ad's quality and performance in the auction, influencing ad positioning, visibility, and ultimately, the success of the advertising campaign. Therefore, the selected options accurately identify the factors that affect a Search ad's auction-time ad quality, highlighting the importance of expected clickthrough rate, ad relevance, and ad landing page experience in optimizing ad performance and achieving campaign objectives.
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