An online employment agency has determined that their highest-value clients reach out through their website. They want more potential clients to submit an interest form. What's the right campaign objective for this business's goals?

Product and brand consideration

Brand awareness and reach

Leads

Sales


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: An online employment agency has determined that their highest-value clients reach out through their website. They want more potential clients to submit an interest form. What’s the right campaign objective for this business’s goals?


Explanation: For the online employment agency aiming to increase the number of potential clients submitting an interest form, the most suitable campaign objective is **'Leads.'** This objective aligns directly with the agency's goal of generating more inquiries through their website, as it focuses on driving actions from users that indicate interest or intent, such as form submissions, sign-ups, or inquiries. By selecting the 'Leads' objective, the agency can optimize its campaign strategies and ad creatives to encourage users to take the desired action of submitting an interest form, thereby increasing the volume of valuable leads for their business. This objective enables the agency to prioritize and track conversions that directly contribute to their business objectives, facilitating the identification of successful campaign tactics and the optimization of ad performance to drive lead generation efficiently. Therefore, the selected option accurately reflects the campaign objective that best serves the online employment agency's goal of attracting potential clients and encouraging them to submit interest forms, ultimately supporting the agency's growth and success in acquiring high-value clients.
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