An online employment agency has determined that their highest-value clients reach out through their website. They want more potential clients to submit an interest form. What's the right campaign objective for this business's goals?

The correct campaign objective is Leads because the agency wants potential clients to submit an interest form, which directly aligns with generating qualified leads. The Leads objective optimizes for conversions like form submissions, sign-ups, and contact requests. Sales would be appropriate if the goal was direct purchases or transactions, which isn't the primary goal here. Product and brand consideration focuses on encouraging people to explore products or services, which is a step before lead generation. Brand awareness and reach aims to maximize impressions and visibility, not specific actions like form submissions.