An electronics company is launching a new TV equipped with a voice command accessibility feature. They decide to use phrase match in their Search ads campaign with the keywords 'television,' 'accessible,' and 'voice.' How will phrase match benefit the company's Search Ads campaign?

Their ad will appear if the search terms have the same meaning as the keyword.

Their ad will appear if the search terms contain all three of the exact keywords.

Their ad will appear if the search terms are related to the keyword.

Their ad will appear if the search terms include the meaning of the keyword.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: An electronics company is launching a new TV equipped with a voice command accessibility feature. They decide to use phrase match in their Search ads campaign with the keywords ’television,’ ‘accessible,’ and ‘voice.’ How will phrase match benefit the company’s Search Ads campaign?


Explanation: The selected answer, **'Their ad will appear if the search terms include the meaning of the keyword,'** correctly identifies how phrase match will benefit the electronics company's Search Ads campaign. With phrase match, the company's ads will be triggered when users' search queries include the specific keyword phrase in the specified order, along with other words before or after it. In this case, by using phrase match with the keywords 'television,' 'accessible,' and 'voice,' the company ensures that their ad will appear when users search for terms that include the meaning of these keywords, such as 'accessible television with voice command' or 'voice-enabled television accessibility,' among others. This targeting approach allows the company to reach users who are specifically interested in televisions with voice command accessibility features, maximizing the relevance of their ads and increasing the likelihood of attracting clicks and conversions from users actively seeking such products. Therefore, the selected option accurately identifies how phrase match will benefit the company's Search Ads campaign by ensuring that their ad appears for search terms that include the meaning of the specified keywords, thereby improving ad relevance and targeting effectiveness.
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