What's the variable that determines whether or not a Search ad shows in the results for a query, and what position it appears in?

Asset impact determines this. It's based on sitelinks and image assets.

Bids determines this. It's based on how much marketers will pay for a click.

Ad quality determines this. It's based on ad and website relevance.

Ad Rank determines this. It's based on a variety of factors to show useful ads.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: What’s the variable that determines whether or not a Search ad shows in the results for a query, and what position it appears in?


Explanation: The selected answer, **'Ad Rank determines this. It's based on a variety of factors to show useful ads,'** accurately identifies the variable that determines whether or not a Search ad shows in the results for a query and its position. Ad Rank is a crucial factor that Google's ad auction system uses to determine the position of ads in search results. It's calculated based on various factors, including the ad's expected clickthrough rate, ad relevance, landing page experience, ad formats and extensions, and the context of the user's search, among others. By considering these factors, Google aims to display the most relevant and useful ads to users, ensuring a positive search experience. Ad Rank determines not only whether an ad is eligible to show for a particular query but also its position relative to other ads in the auction. Therefore, understanding and optimizing Ad Rank are essential for advertisers to ensure their ads are shown to the right audience and achieve optimal visibility and performance in search results. Hence, the selected option appropriately identifies Ad Rank as the variable that determines whether or not a Search ad appears in the results for a query and its position, emphasizing the importance of various factors in delivering relevant and useful ads to users.
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