Jerry understands that expected click-through rate is one of three main factors that determine the quality score of an ad. What are the two other main factors that Jerry should focus on to improve the Quality Score of his ads?

Ad relevance

Ad landing page experience

Conversion rate

Ad dimensions

Bid amount


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Jerry understands that expected click-through rate is one of three main factors that determine the quality score of an ad. What are the two other main factors that Jerry should focus on to improve the Quality Score of his ads?


Explanation: The selected answer, **'Ad relevance'** and **'Ad landing page experience,'** are the two other main factors that Jerry should focus on to improve the Quality Score of his ads. Ad relevance refers to how closely the content of the ad matches the intent behind a user's search query. Ensuring that the ad copy, keywords, and targeting are highly relevant to the user's search query increases the likelihood of the ad being clicked, which positively impacts the ad's Quality Score. Additionally, ad landing page experience evaluates the quality and relevance of the landing page that users are directed to after clicking on the ad. A positive landing page experience, characterized by fast loading times, relevant content, and ease of navigation, enhances user satisfaction and increases the likelihood of conversions. Therefore, by optimizing ad relevance and landing page experience, Jerry can improve the Quality Score of his ads, leading to better ad positioning, lower costs, and improved campaign performance overall. Consequently, the selected options accurately identify the key factors that Jerry should prioritize to enhance the Quality Score of his ads, emphasizing the importance of ad relevance and landing page experience in achieving advertising objectives effectively in Google Ads.
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