You're a marketing executive at an airline company and have been asked to plan your company's online advertising budget on a monthly basis. You decided to use Google Ads' Performance Planner to help accomplish this task. What are two advantages Performance Planner offers you?

Performance Planner integrates with other budgeting software, such as QuickBooks.

Performance Planner will help you identify funds from other operational budgets to allocate to marketing.

Performance Planner leverages machine learning for forecasting.

Performance Planner forecasting is powered by billions of Google searches conducted each week.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: You’re a marketing executive at an airline company and have been asked to plan your company’s online advertising budget on a monthly basis. You decided to use Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers you?


Explanation: The selected answer, **'Performance Planner leverages machine learning for forecasting,'** and **'Performance Planner forecasting is powered by billions of Google searches conducted each week,'** are correct because they accurately identify the key advantages that Performance Planner offers to the marketing executive at the airline company. Performance Planner utilizes advanced machine learning algorithms to forecast future campaign performance based on historical data, market trends, and various factors impacting ad performance. By leveraging machine learning, Performance Planner can provide accurate and data-driven predictions, helping marketers make informed decisions about their advertising budgets and campaign strategies. Additionally, Performance Planner's forecasting is powered by Google's vast repository of search data, which includes billions of searches conducted each week. This extensive dataset enables Performance Planner to generate reliable forecasts that reflect real-time changes in user behavior and search trends, allowing marketers to optimize their advertising budgets and maximize the effectiveness of their campaigns. Therefore, the selected options appropriately highlight the advantages of Performance Planner, emphasizing its ability to leverage advanced technology and vast data resources to support informed decision-making and improve the performance of online advertising campaigns.
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