You're a marketing executive at an airline company and have been asked to plan your company's online advertising budget on a monthly basis. You decided to use Google Ads' Performance Planner to help accomplish this task. What are two advantages Performance Planner offers you?

The selection is correct because Performance Planner serves as a sophisticated forecasting tool that utilizes machine learning to simulate the Google Ads auction and predict future campaign outcomes. By analyzing billions of Google searches conducted each week, the tool accounts for real-world variables like seasonality, competitor behavior, and fluctuating search trends, providing an airline marketing executive with highly accurate projections for metrics like spend, clicks, and conversions. These advantages allow for a data-driven budgeting process where machine learning models can process vast amounts of historical search data to show how different budget allocations will impact performance, effectively replacing manual estimations with a dynamic, AI-powered blueprint for monthly financial planning.