You recently launched a new product called Wonder Boots. You want to attract more traffic via Google Ads but only for searches that are solely for the product name, Wonder Boots. How can you attract search traffic for Wonder Boots product name queries only?

Using phrase match

Using exact match

Using keyword targeting

Using broad match


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: You recently launched a new product called Wonder Boots. You want to attract more traffic via Google Ads but only for searches that are solely for the product name, Wonder Boots. How can you attract search traffic for Wonder Boots product name queries only?


Explanation: The selected answer, **'Using exact match,'** is correct for attracting search traffic for queries solely for the product name, Wonder Boots. Exact match targeting ensures that ads are triggered only when users search for the exact term specified or very close variations of it. By using exact match, advertisers can precisely control which searches trigger their ads, ensuring that their ads appear only for queries that include the specific product name, Wonder Boots, without variations or additional terms. This targeted approach minimizes irrelevant clicks and maximizes the relevance of the ads to users' search queries, increasing the likelihood of attracting qualified traffic interested in the Wonder Boots product. Therefore, using exact match is the most effective strategy for directing search traffic specifically for queries related to the product name Wonder Boots, aligning with the advertiser's objective of attracting targeted traffic for their newly launched product.

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