Three factors affect a Search ad's ad quality at auction time. What are they?
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Correct answer: Ad relevance affects ad quality at auction time., Expected clickthrough rate affects ad quality at auction time., Ad landing page experience affects ad quality at auction time..
Why this is the answer
The three core components of Ad Quality at auction time are Expected Clickthrough Rate (CTR), Ad Relevance, and Landing Page Experience. Expected CTR predicts the likelihood of users clicking your ad, indicating its appeal. Ad Relevance measures how closely your ad matches the user's search query. Landing Page Experience assesses how useful and navigable your landing page is to someone who clicks your ad. Ad Rank is the result of Ad Quality multiplied by your bid, not a component of Ad Quality itself. Bidding strategy influences how you compete in the auction but doesn't directly determine the quality score of your ad.
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