Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. What type of automated bidding strategy would be best for Priya's campaign?

Target return on ad spend (tROAS)

Enhanced cost-per-click (eCPC)

Target impression share

Maximize clicks


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. What type of automated bidding strategy would be best for Priya’s campaign?


Explanation: The selected answer, **'Maximize clicks,'** is the most suitable automated bidding strategy for Priya's campaign given her limited budget of $500 a month and the objective of driving as many potential customers to her website as possible. Maximize clicks bidding strategy is designed to automatically set bids to help get the most clicks within a specified budget. This strategy is particularly advantageous for advertisers with budget constraints who aim to maximize website traffic and generate as many visits as possible within their budget limits. By utilizing Maximize clicks, Priya can allocate her limited budget efficiently to capture the highest possible number of clicks, ultimately driving more potential customers to her website. This strategy allows Priya to focus on maximizing website traffic without the need for extensive manual bid management, providing a cost-effective solution to achieve her campaign objectives within her budget constraints. Therefore, Maximize clicks is the most suitable automated bidding strategy for Priya's campaign, enabling her to effectively drive website traffic and reach her marketing goals despite her limited budget.
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