What is the value of running a true A/B test with campaign experiments?

A/B tests can help marketers understand if their trial campaign drove user action that wouldn’t have occurred otherwise.

In an A/B test, trial campaigns run at the same time as the original campaign, controlling for external factors (e.g. seasonality) that may otherwise bias results.

An A/B test runs one campaign at a time, allowing a true ramp-down period between each testing timeframe to declutter results.

An A/B test is designed to test multiple variables at one time, allowing advertisers to learn and quickly adjust their campaigns based on findings.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: What is the value of running a true A/B test with campaign experiments?


Explanation: The correct answer is **In an A/B test, trial campaigns run at the same time as the original campaign, controlling for external factors (e.g., seasonality) that may otherwise bias results.** A/B testing, also known as split testing, involves running two variants of a campaign concurrently to compare their performance. By running both the original campaign and the trial campaign simultaneously, marketers can minimize the impact of external factors like seasonality or market fluctuations, ensuring that any differences in performance between the two variants are attributable to the changes being tested rather than external influences. This methodology enhances the reliability and validity of the test results, allowing marketers to make data-driven decisions about campaign optimization with greater confidence.

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