A speciality candle retailer is about to make its launch in cities nationwide. They are using phrase match in their Search ads campaign with the keywords 'scented,' 'candle,' and 'delivery.' How will phrase match help the company's Search Ads campaign?

Their ad is going to appear if the search terms have the same meaning as the keyword.

Their ad is going to appear if the search terms contain all three of the exact keywords.

Their ad is going to appear if the search terms are related to the keyword.

Their ad is going to appear in the search terms include the meaning of the keyword.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: A speciality candle retailer is about to make its launch in cities nationwide. They are using phrase match in their Search ads campaign with the keywords ‘scented,’ ‘candle,’ and ‘delivery.’ How will phrase match help the company’s Search Ads campaign?


Explanation: The selected answer, **'Their ad is going to appear if the search terms include the meaning of the keyword,'** correctly explains the function of phrase match in the company's Search Ads campaign. With phrase match, the company's ad will indeed appear when users' search queries include the meaning or intent of the specified keywords in the designated order, even if additional words precede or follow them. In this scenario, if someone searches for terms like 'scented candle delivery,' 'candle delivery for scented candles,' or 'delivery of scented candles,' the company's ad is likely to be triggered because these queries contain the meaning of the specified keywords 'scented,' 'candle,' and 'delivery' in the intended order. By using phrase match, the company ensures that its ads are shown to users whose search queries closely align with their targeted keywords, thereby improving relevance and increasing the likelihood of attracting qualified traffic interested in their specialty candles. This targeting precision helps maximize the effectiveness of the ad campaign, ensuring that the company reaches potential customers who are actively seeking products related to scented candles and delivery services, ultimately driving traffic and potential sales.

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