Reggie manages the online marketing campaigns for a vitamin and supplement store. He launched a Google Search campaign and chose website traffic as his campaign marketing goal. Which outcome is Reggie expecting from the campaign?

More online sales through Reggie's online store.

Email sign-ups from people interested in a healthy lifestyle.

Getting more customers to learn about his products.

More followers on the store's social media presence.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Reggie manages the online marketing campaigns for a vitamin and supplement store. He launched a Google Search campaign and chose website traffic as his campaign marketing goal. Which outcome is Reggie expecting from the campaign?


Explanation: The correct answer is **'Getting more customers to learn about his products.'** Reggie's choice of selecting website traffic as his campaign marketing goal indicates that his primary objective is to drive more visitors to his website. By optimizing his Google Search campaign for website traffic, Reggie aims to increase the number of users who click on his ad and visit his online store. This strategy aligns with the goal of generating awareness and exposure for his vitamin and supplement products among potential customers. While the ultimate goal of increasing online sales or acquiring email sign-ups may still be a part of Reggie's broader marketing objectives, focusing on driving website traffic in this campaign stage reflects an initial step in the customer journey, aiming to introduce more individuals to the store's offerings and potentially nurturing them towards conversion in subsequent interactions. Therefore, Reggie expects the campaign to enhance the visibility and awareness of his products, ultimately leading to more potential customers learning about and exploring what his store has to offer.
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