Where is the bid status, performance trend over time, and conversion delay reporting found?
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Correct answer: In the bid strategy report.
Why this is the answer
The bid strategy report in Google Ads provides detailed insights into the performance of your automated bid strategies. It shows the bid status (e.g., learning, limited), performance trends over time (e.g., conversions, cost), and crucial conversion delay reporting, which helps understand the time it takes for conversions to occur after an ad click. The bidding keyword report focuses on individual keyword performance, not overall bid strategy health. The performance strategy planner helps forecast performance and set budgets, but doesn't offer real-time bid strategy reporting. Auction analysis compares your performance with competitors, not your bid strategy's internal metrics.
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