Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he's willing to increase his CPA and campaign investment.Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?

An investment of $8,400 to generate 1,400 conversions and a CPA of $6.

An investment of $9,100 to generate 1,300 conversions and a CPA of $7.

An investment of $9,600 to generate 1,600 conversions with a CPA of $6.

An investment of $9,800 to generate 1,400 conversions and a CPA of $7.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment.Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?


Explanation: The correct plan to assist Ben in achieving his marketing goal of selling excess inventory is **'An investment of $9,600 to generate 1,600 conversions with a CPA of $6.'** Ben's goal is to sell excess inventory, which means he needs to increase conversions. The plan that offers the highest number of conversions while keeping the CPA within an acceptable range is the most suitable. In this case, the plan with an investment of $9,600 to generate 1,600 conversions with a CPA of $6 meets Ben's objective effectively. Despite increasing the CPA slightly from the initial $5, it allows for a significant boost in conversions, which aligns with his goal of selling excess inventory. Increasing the investment to $9,600 provides more budget flexibility to reach a larger audience and generate more conversions without significantly overspending. Therefore, this plan balances Ben's need to increase conversions with a reasonable increase in CPA and investment.
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